Tag: brand

Brand Dilution: Gm’s Real Problem

Brand Dilution: Gm’s Real Problem

Throughout General Motor’s post World War II history, the company has managed to sell various products across its entire line up, thereby offering visitors to its showrooms a wide variety of models. This custom of “brand dilution” was an acceptable practice at GM, Ford, and Chrysler for several generations, but the practice has had its pitfalls.

cost of rebadging models to cross the entire GM spectrum is much more than you might think be. No, I am not talking about the price of slapping a different name on various models to market them under different brands, instead I am talking about the “cost” to the brand: the consumer’s perception that there isn’t anything uniquely sold with that brand.

I, for one, am okay with General Motors keeping all of its brands, but I would like to see the company distinguish each brand from one another. Only Saturn and Cadillac seem to have a clear identity, with Pontiac and Buick being little more than divisions carrying rebadged versions of other GM cars. Chevrolet, with its broad line up, partially escapes the brand dilution problem but it is often their models which eventually migrate to Buick and Pontiac to be sold as rebadged versions of Chevy vehicles.

Word has it that now GM’s niche division, Hummer, may also branch out. This would be unfortunate as it is the brand’s “nichieness” which gives it an edge.

Here are my suggestions for GM: Keep Cadillac going as it is; don’t mess with success. Distinguish Buick as a true “near luxury” Lucerne and LaCrosse are both good sellers, but consider bringing back the , you read it right to spark interest.

Pontiac needs real excitement…invest in the GTO and really make it go. Drop all minivans, SUVs, and concentrate simply on sporty models. Chevrolet absolutely needs the Camaro. Also, a potent Impala along the lines of the Dodge Charger would be a big help. Is it too much to ask for an exciting Malibu?

Saturn must keep tapping its Opel relationship in order to affordably distinguish itself from its American counterparts. The SKY is a hit, the new Aura looks hot and the upcoming VUE replacement looks like it’ll sell well.

Leave Hummer alone. Not everyone can or should be able to afford one! GMC will probably plod along as reskinned Chevys. GM could consider dropping GMC and ramping up Chevrolet trucks as the real world leader that it is.

Saab. Pity poor Saab. Neglected and almost not worth keeping. Still, if GM allowed Saab to thrive as Ford has given Volvo plenty of autonomy, then Saab could also make a difference for the general.

I doubt anyone in Auburn Hills is paying much attention to my words. For GM’s sake, I do hope that they are examining this whole brand dilution practice closely and will put something into practice to get the world’s number one automaker moving again.

K&n Cold Air Intakes And Air Filters – A Brand

K&n Cold Air Intakes And Air Filters – A Brand With Trust And History

Today, there isn’t a performance enthusiast on the road using an antiquated paper filter, and the most of then are running K&N filters.

K&N is a global enterprise with offices in California and Europe. Still family owned, K&N is as dedicated to high-performance motoring as they were when the company started nearly 4 decades ago. K&N’s enthusiasm for performance, and their connection to motorsports are the forces driving the company to the top.

No longer content with producing the finest air filters on the market, K&N has been busy expanding their product lineup. Performance air intakes, Fuel Injection Performance Kits, and Gold oil filters round out their 3,500 product offerings. If you’re looking for performance, K&N has a product for you.

K&N is easily the most recognized brand of performance filters on the market. Many follow their footsteps, but few have the impact of K&N Engineering. Constant testing, research and development are what keep K&N in the performance driver’s seat.

K&N Engineering has committed themselves to bringing you the highest-quality performance products available. Don’t settle for the underdeveloped and aging technologies of lesser brands when K&N brings you the most advanced performance accessories money can buy. And, for a complete collection of K&N Engineering products shipped right to your door, there are many online stores to find K&N products at.

Below are a few of the K&N product reviews that we have found from some K&N brand users:

“Right after I put the filter in I could feel a difference. The car had alot more pickup and I could here more air racing into the engine.”

“Since installing the K & N air filter in my 2000 dodge Stratus I made a round trip of 3000 miles. Mileage increased by 1.8 mpg! Works great. Performance also improved with better accelleration from my little 2.0L I look forward to checking mileage and performance on my 1990 Chev PK soon and expect a boost in both.”

“Was really impressed with my honda accord’s filter, made a noticable difference in performance. Our Hyundai Elantra the difference was almost non-noticable. Pretty easy to use, either way a great money saver over time.”

“Ive been driving for over 20 years and never used any filter beyond what I could pick up at a WalMart. Big mistake! My K&N will definately save me money in replavement filters, more then that, Im getting an average of 1.5mpg more. In these times of high gas prices, V8s need all the help they can get.”